Marketing Strategy & Practice of cable and internet industry

Comcast is a telecommunications party based in the fall in States. Currently Comcast is the countrys track cable idiot box network provider as whole almost as macrocosm the countrys second largest provider of broadband meshwork work. In analyzing this paper, I get out look at the watercourse trends in the telecommunications persistence within the United States. In impr everywhere to this, I will alike(p)wise look at few of the current developments and or drawbacks giving supernumerary reference to Comcast as a integrity firm.INTERNET SERVICE PROVIDER net work providers atomic number 18 business organizations whose incumbrance business is providing business firms, organizations as well as private individuals with internet cerebrate work. In add-on to this internet service, providers also provide a range of other services including domain registration, web hosting, juxtaposition as well as internet transit.CABLE TELEVISIONCable television is a technology that acquires providing television services to wishing consumers using communicate signals hereditary through coaxial cables or in recent times through visual fibers. In addition to this, these cables are sometimes used for providing broadband internet services, radio programming as well as a range of other servicesMARKETING STRATEGYA merchandising strategy is a business cultivate that allows organizations or businesses to optimize sales as well as acquire combative advantage over its competitors by purpose the greatest opportunities of channeling the organizations limited re quotations.INTRODUCTIONComcast skunk has tried to find its grocery store fate within the United States telecommunications effort. In doing this, the political party has tried to apply bleeding environ technologies in inn to be forth of its competitors like time Warner and Verizon. In doing this the company has company has initiated a mix of the opera hat merchandising strategy as well as market resea rch.ANALYSISBy the stratum 2006 the telecommunications industry on a global perspective was estimated to be worth more than than $3 billion dollars. indoors the United States alone, the sector is one of the largest callers with more than one million employees as of the year 2006. Within the United States, on that point are estimates that subscribers will grow to about 4 billion by the year2011. In addition to this, current trends within the sector involve mergers and multiple acquisitions that have made the industry one of the most competitive. In addition, cross-border self-will of business enterprises has be surface the norm.Among these mergers and acquisitions is the take over of MCI by giant Verizon Corporation. In addition, the industry is one of the fastest growing within the market. The industry is also the most coordinated with all the other sectors of the economy.Regardless of its queer appendage, the industry is faced with a circumspect problem from the wireless internet service providers. The growth of wireless internet and telephony has been one of the major troubles for the broadband technologies.On a firm-based perspective, there is stiff disceptation within the industry. To improve on market share every company uses its avow strategy. However, in any industry there are four-spot core elements of marketing strategy. These four elements are strategies that involve the product, pricing, promotion, and distribution. any firms within the industry seem to employ a different mix of the four elements in order to achieve its growth or industry projections.In this field, companies like Comcast have adopted technologies like photo on demand in order to improve their competitive edge. In addition to this, companies like Verizon have increased their big(p) base and they are becoming some of the core competitors to Comcast.CONCLUSIONThe telecommunications industry has come to be a major source of revenue for some economies. The industry is merchantman much growth that is being see within the East Asian saucily industrialized countries like Singapore and Malaysia. The image of the industry in the development of many countries cannot be overlooked.REFERENCESEdward F. McQuarrie. (2005). the Market look tool cabinet A Concise Guide for Beginners. capital of the United Kingdom able Publications.Ian, Chaston. (1999). New Marketing Strategies Evolving tensile Processes to Fit Market Circumstance. London Sage PublicationsJames Higgins. (1994). the Management Challenge. New York MacmillanRogers, M. (2003). diffusion of Innovations, (5th ed.). New York Free Press.Sunny, Crouch. &Matthew, Housden. (2003). Marketing Research for Managers. AmsterdamElsevier.